— ANTOINE DE SAINT-EXUPÉRY
This page compromises an updated strategic plan foe Cambridge Counseling Center, Inc. It reviews it's
strengths, weaknesses, threats and opportunities; presents a series of fundamental statements relating to
Cambridge Counseling Center, Inc.’s vision, mission, values and progress toward objectives; and sets out
Cambridge Counseling Center, Inc.’s proposed strategies, goals and action programs.
This strategic plan update addresses the key strengths, weaknesses, threats and opportunities
applying to Cambridge Counseling Center, Inc. now and in the foreseeable future:
The vision of the Cambridge Counseling Center, Inc. in 3-4 years’ time is:
The Cambridge Counseling Center, Inc. will maintain space and have ample parking for
all employees and consumers. The Cambridge Counseling Center, Inc. have an operating
budget of $2,500,000.00 and be profitable. It will employ 25 culturally competent and
diverse staff members engaged in treatment, support and administration. The Executive
Team will create a succession plan and begin training individuals for leadership
positions. The Cambridge Counseling Center, Inc. will offer Diagnostic Assessments,
Outpatient Mental Health Treatment and Case Management Services. The Cambridge
Counseling Center, Inc. will be person centered and offer many clear-cut advantages and
improvements to our consumers. We will consistently meet the expectations of persons
served and other stakeholders. The Cambridge Counseling Center, Inc. will expand
through growth and services in relation to mental health treatment and be well known
in the community.
The central purpose and role of the Cambridge Counseling Center, Inc. is defined as:
The Cambridge Counseling Center, Inc., is a private corporation, certified by the Ohio
Department of Mental Health and CARF. We offer professional mental health services to
individuals, families, and children within our catchment area. It is our goal to promote a
mutually beneficial interaction between individuals served and our community to
improve the quality of life for everyone.
The corporate values governing Cambridge Counseling Center, Inc.’s development will include
the following:
The Cambridge Counseling Center, Inc. operates in accordance with the Ohio
Department of Mental Health, Medicaid, and CARF Standards.
The Cambridge Counseling Center, Inc. fosters a climate that encourages innovation and
diligence among staff and rewards accordingly.
The Cambridge Counseling Center, Inc. respects the individual. We believe that the
people we serve have the right of personal dignity, respect and the highest possible
degree of independence. We are committed to services that promote the individual’s
quality of life, focus on individual strengths, foster independence, honoring the rights,
wishes and needs of the individual.
The Cambridge Counseling Center, Inc. believes in Professionalism and Commitment to
Quality. We feel that we should encourage and reward excellence. We will create a
work environment that inspires and promotes innovation and creativity, supports
education and research, and continually seeks more efficient and effective ways to
provide clinical and administrative services. We are committed to a skilled and ethical
work force, culturally competent and dedicated to the highest standards of courtesy,
understanding and respect. We will be an agency worthy of the highest level of public
trust.
Longer-term business objectives of Cambridge Counseling Center, Inc. are summarized as:
area providing the best quality of care to our consumers.
continuity of services based on the needs of the individual.
The following critical strategies will be pursues by Cambridge Counseling Center, Inc.:
1. Meet the needs of persons served and other stakeholders.
2. Offer relevant, quality services to persons served and other stakeholders.
3. Identify potential new opportunities for growth and development of programs and
services,
4. Promote continuity of care for our consumers.
5. Seek and use input received for continuous quality improvement.
6. Obtain input on an ongoing basis from Persons served, personnel and other
stakeholders.
7. Use input received from stakeholders in program planning, performance, improvement,
strategic planning, organizational advocacy, financial and resource planning.
The following important strategies will be prioritized:
1. Development of outreach program to meet needs of persons served and stakeholders in
remote rural areas.
2. Utilize Electronic Health Records to full capability.
3. Utilize our online learning management system that offers CEU’s to staff.
4. Recruit staff that’s consistent with CCC values.
5. Practice efficient and effective resource management to promote goals.
6. Increase staff knowledge to lessen dependence of a few key staff.
7. Utilize technology to maximize telehealth services.
8. Raise additional venture capital.
9. Practice health and safety standards
The following Key targets will be achieved by Cambridge Counseling Center, Inc. over the next
3-4 years:
Goal One: Improve, develop and expand creative programing to meet consumer and
community needs.
Objective 1-1: Explore and develop strategy to reach other remote rural areas.
Objective 1-2: Provide training for tele-health services.
Objective 1-3: Explore, expand and strengthen collaboration/communication
with educational institutions in order to recruit qualified,
culturally competent and diverse treatment professionals.
Objective 1-4: Promote the health and safety of staff and consumers.
Objective 1-5: Meet the regulations mandated by Medicaid, OHMHAS and CARF
Accreditation
Objective 1-6: Staff 25 persons engaged in treatment, support, and administration.
Objective 1-7: Utilize Electronic Health Records technology to improve billing
and clinical operations, increase agency revenue, resulting in faster payment and obtain
better client and staff satisfaction.
Objective 1-8: Use technology in service delivery.
Goal Two: Develop ways to recruit and retain a culturally diverse, professional staff
Objective 2-1: Update Center library/resource materials.
Objective 2-2: Explore wage adjustments.
Objective 2-3: Identify means to express appreciation/recognition to employees.
Objective 2-4: Maintain a learning management system that promotes online
learning, staff compliance training and continuing education for
behavioral health professionals.
Goal Three: Enhance community awareness about mental illness and stigma, as well as
increase community knowledge about the Cambridge Counseling Center
Services.
Objective 3-1: Have staff participate in community awareness activities.
Objective 3-2: Provide targeted information about Center/services and mental
illness to community providers/organizations to include: doctors,
agencies, law enforcement, churches, hospitals, nursing homes,
and courts.
Goal #4 Revenue Generation and Finance
Objective 4-1: Distribute brochures and information about Agency to local
community and stakeholders
Objective 4-2: Update Website to generate more clients
Objective 4-3: Increase social media presence to generate more clients
The following strategic action programs will be implemented:
1. The corporation’s internal cash flow will fund all future growth.
2. The corporation will maintain a payroll in the account for security.
3. The Cambridge Counseling Center, Inc. will recruit qualified individuals to increase staff diversity.
4. The CCC will recruit consumers from outlying areas to add to consumer base.
5. The Cambridge Counseling Center, Inc. will provide a healthy and safe environment for
our staff and customers.
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